How to Capture Your Customer’s Information

Many small businesses capture their clients’ information in some way or another. Some businesses follow the low-tech route, and just ask their clients to fill in a simple form with their names, physical address, email, and their birthdays and anniversary on exchange for some kind of perk (coupons, discounts, etc.).

Other businesses capture the information online; either with a form in their websites, or by using services such as third parties, email, etc…The nice thing about online capturing is that when customers enter the information themselves there are fewer errors to deal with. Many businesses do both: online and offline capturing.

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Happy selling,
Jose L Riesco
Riesco Consulting Inc.